ROWSC Communications & Marketing Services RFP



Right-of-Way Stewardship Council


Communications and Marketing Services - Request for Proposals


The Right-of-Way Stewardship Council (ROWSC) requests proposals from qualified service providers to support the following proposed scope of work related to Communications and Marketing Services and anticipated to be completed in 2022.


Proposed Scope of Work:


Development of an annual calendar of communication/marketing opportunities, including:

Listing of conferences, workshops, and other presentation events where ROWSC information could be presented

Listing of annual advertising opportunities, contacts, costs, and publication deadlines

Listing of annual opportunities for writing editorials, articles, etc and publication deadlines


Development of a social media presence for the ROWSC (LinkedIn, Twitter, Facebook, etc)


Enhancement of the existing portfolio of materials for communications and marketing


Contributing to the development of content for updating the ROWSC website (


Development of a general Communications Plan to guide activities for a 3–5-year period



Proposal Content:


Proposals should include a description of qualifications, related experience and expertise, prior work examples, an estimated budget with details aligned to the scope of work components, and a proposed timeline for initiation through completion.  Proposals may also include any additional ideas, considerations, or recommendations that may be unique to the service provider’s accomplishments and capacities.  Proposals will be evaluated based upon total cost, project timing (start/completion dates), prior experience and exptertise, and addtional factors.


Proposals are due 12/31/21 and should be submitted to with ATTN: ROWSC in the subject line. 



Additional information:

The Right-of-Way Stewardship Council (ROWSC) is an accreditation program that has established standards for responsible right-of-way vegetation management along corridors. The program promotes the application of Integrated Vegetation Management (IVM) and best management practices to utility vegetation managers to maintain power system reliability and address ecological concerns.


The ROWSC accreditation provides standards of excellence for environmental stewardship and presents the opportunity for companies to demonstrate their commitment to such standards. Third-party recognition ensures an independent, proven process to convey credibility and bring recognition to IVM programs. The benefits of the accreditation reach beyond the practitioner’s sphere; it has the potential to positively impact the industry, communities, stakeholders, and agencies.


The Right-of-Way Stewardship Council is a program managed by Dovetail Partners, a Minneapolis-based environmental, non-profit 501(c)(3) think tank. Dovetail provides program and organizational leadership services, working closely with the Council members.


Dovetail Partners is an equal opportunity employer. This request for proposals posting and description does not constitute a promise, offer, or guarantee.